Saturday, July 20, 2013

MKT 505 Case Study 3: Carmakers Target Gen Y (Case 7-2)

MKT 505 Case Study 3: Carmakers Target Gen Y (Case 7-2)

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Strayer MKT 505Case Study 3: Carmakers Target Gen Y (Case 7-2)
Due Week 6 and worth 240 points
Write a 4-5 page report that answers the following:
1. Explain the strategy behind Asian automakers targeting Gen Y.
2. Analyze the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion.
3. Determine the rationale behind Toyota's decision to limit the number of Scion vehicles available for sale. Do you agree or disagree? Provide a rationale.
4. Research current strategies that Ford and GM are using to cater to this particular market segment.
5. Provide evidence from at least three (3) qualified sources, e.g., textbook, peer-reviewed journals, government, or professional organizations Websites. Note: Properly cite your sources in the report and on a separate reference page that follows the APA style conventions.
Your assignment must:
                             Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
                             name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific Course Learning Outcomes associated with this assignment are:
                             Integrate the concepts of market segmentation, product development, and pricing policies into viable marketing strategy to fit a variety of international market environments.
                             Use technology and information resources to research issues in international marketing.
                             Write clearly and concisely about international marketing using proper writing mechanics.


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