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Strayer MKT 505Case Study 5: eBay in
Asia (Case 15-2)
Due
Week 10 and worth 240 points
Write
a 4-5 page report that answers the following:
1.
Analyze
the key factors that have caused eBay to struggle in Japan, China, and other
Asian markets to determine if these mistakes could have been avoided
2.
Compare
and contrast the strategies used by Yahoo and eBay in their Asian market
approach.
3.
.
4.
Formulate
some additional strategies that eBay could use in the Asian market.
5.
Provide
evidence from at least three (3) qualified sources, e.g., textbook,
peer-reviewed journals, government, or professional organizations Websites.
Note: Properly cite your sources in the report and on a separate reference page
that follows the APA style conventions.
Your
assignment must:
Be typed, double
spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; citations and references must follow APA or school-specific format.
Check with your professor for any additional instructions.
name, the course
title, and the date. The cover page and the reference page are not included in
the required assignment page length.
The specific Course
Learning Outcomes associated with this assignment are:
Evaluate and adapt
corporate marketing strategies to fit the changing dynamics of foreign markets
and foster a competitive advantage.
Use technology and
information resources to research issues in international marketing.
Write clearly and
concisely about international marketing using proper writing mechanics.
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