Saturday, July 20, 2013

MKT 505 Case Study 2: America's Cuban Conundrum (Case 5-1)

MKT 505 Case Study 2: America's Cuban Conundrum (Case 5-1)

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Strayer MKT 505Case Study 2: America's Cuban Conundrum (Case 5-1)
Due Week 4 and worth 240 points
Write a 4-5 page report that answers the following:
1. Analyze the key issue that prompted the EU to take the Helms-Burton dispute to the WTO.
2. Decide who benefits and who suffers from an embargo of this type and explain your rationale.
3. Compose a resolution to the trade situation between the U.S. and Cuba.
4. Given that trade relations resume between the U.S. and Cuba, determine what type of economic barriers would have to be overcome by a U.S. firm to conduct business successfully in Cuba.
5. Provide evidence from at least three (3) qualified sources, e.g., textbook, peer-reviewed journals, government, or professional organizations Websites. Note: Properly cite your sources in the report and on a separate reference page that follows the APA style conventions.
Your assignment must:
                             Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
                             name, the course title, and the date. The cover page and the reference page are not included in the required page length. The specific Course Learning Outcomes associated with this assignment are:
                             Analyze the major economic, cultural, and political/legal aspects of the international business environment, including the economic dynamics of foreign trade, impact of regional and global trade integration, and key cultural dimensions affecting marketing operations.
                             Use technology and information resources to research issues in international marketing.
                             Write clearly and concisely about international marketing using proper writing mechanics.


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