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Strayer MKT 500Assignment
2: Marketing Products
Due
Week 4 and worth 200 points
Continuing
to build your marketing plan, this assignment focuses on your product and
service. Remember from the Assignment Overview that your product must also have
a service component.
Write
a four to five (4-5) page paper in which you:
1.
Discuss
the type of product the company will offer and identify its primary
characteristics.
2.
Discuss
the service component of the product and how it will be used to enhance the
product.
3.
Explain
how the product could be expanded to a product line, and the depth and breadth
of the line.
4.
Determine
how the core business may change in response to industry or market changes.
5.
Support
your marketing plan with at least two (2) reference sources that discuss the
nature of the product.
Your
assignment must follow these formatting requirements:
·
Be
typed, double spaced, using Times New Roman font (size 12), with one-inch
margins on all sides; citations and references must follow APA or
school-specific format. Check with your professor for any additional
instructions.
·
Include
a cover page containing the title of the assignment, the student’s name, the
professor’s name, the course title, and the date. The cover page and the
reference page are not included in the required assignment page length.
The specific course learning outcomes
associated with this assignment are:
·
Examine
the different types of products in the marketing exchange process and create
dynamic strategies for competing.
·
Use
technology and information resources to research issues in marketing management.
·
Write
clearly and concisely about marketing management using proper writing
mechanics.
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