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StrayerMKT 505 Case Study 1: Acer
(Case 1-3)
Due
Week 3 and worth 280 points
Write
a 4-5 page report that answers the following:
1.
Acer's
strategy has been described as "divide and conquer." Compare and
contrast this to Lenovo's strategy.
2.
-
China.
3.
-largest
PC company, behind Dell and Hewlett-Packard.
4.
Even
before the current economic crisis deepened, growth in the U.S. PC market had
begun to slow down. Despite strong competition from Dell and Hewlett- increased
from 1 percent in 2004 to 3.3 percent gaining further share in the United
States.
5.
Provide
evidence from at least three (3) qualified sources with the answer to number
four, e.g., textbook, peer-reviewed journals, government, or professional
organizations Websites. Note: Properly cite your sources in the report and on a
separate reference page that follows the APA style conventions.
Your
assignment must:
Be typed, double
spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; citations and references must follow APA or school-specific format.
Check with your professor for any additional instructions.
name, the course
title, and the date. The cover page and the reference page are not included in
the required assignment page length.
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