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Strayer MKT 505Case Study 2: America's
Cuban Conundrum (Case 5-1)
Due
Week 4 and worth 240 points
Write
a 4-5 page report that answers the following:
1.
Analyze
the key issue that prompted the EU to take the Helms-Burton dispute to the WTO.
2.
Decide
who benefits and who suffers from an embargo of this type and explain your
rationale.
3.
Compose
a resolution to the trade situation between the U.S. and Cuba.
4.
Given
that trade relations resume between the U.S. and Cuba, determine what type of
economic barriers would have to be overcome by a U.S. firm to conduct business
successfully in Cuba.
5.
Provide
evidence from at least three (3) qualified sources, e.g., textbook,
peer-reviewed journals, government, or professional organizations Websites.
Note: Properly cite your sources in the report and on a separate reference page
that follows the APA style conventions.
Your
assignment must:
Be typed, double
spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; references must follow APA or school-specific format. Check with your
professor for any additional instructions.
name, the course
title, and the date. The cover page and the reference page are not included in
the required page length.
The specific Course
Learning Outcomes associated with this assignment are:
Analyze the major
economic, cultural, and political/legal aspects of the international business
environment, including the economic dynamics of foreign trade, impact of
regional and global trade integration, and key cultural dimensions affecting
marketing operations.
Use technology and
information resources to research issues in international marketing.
Write clearly and
concisely about international marketing using proper writing mechanics.
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